A strategic design solution for enhanced user experience and engagement
Kotak 811
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We developed over 100 assets for Kotak 811, shaping their visual identity system for new-age banking. Our focus was on creating an inviting digital experience that reflected the bank's legacy values, to the new-age banking audience. Seamlessly integrating the web and app, we designed universally identifiable icons to maintain consistency. Additionally, we enhanced the customer experience by incorporating soft 3D icons and enhancing the overall customer experience and fostering adoption of the digital channel. Additionally, we presented debit cards as modern digital cards in 3D render formats to appeal to Neo-banking customers and UI motion across the app for enhanced user interaction.
Making the digital experience approachable with simple and identifiable elements that are aligned with the brand visual system.
